October 22nd

This week I:

- publish 2 new apps with whatever assets I have

- talk to marketing advice and trademark advice

- understand the load and crash issues

Monday: prepare assets; schedule marketing phone call, trademark phone call, talk to N regarding the crash issue.

I will keep posted every day from Monday now.

Think about promoting, marketing etc. a week later

I am kind of consumed by the opportunity to start a company. I know that there are a lot of unknowns. How can you win in this battle. I see a couple opportunities: a)cater for low end devices, ipads; b) understanding the server making sure it doesn't crash.

Talks with N:

- understanding the server and crashes issue, identifying how to bring solve this issue.

On the other hand, I know that if I won't move fast with building and testing whatever is out there. Speed is most important or?

I would say this:

- make sure you understand what to do to make sure you don't crash even when you have 500 new awesome games.

- do marketing with 5 titles. Fun and easy marketing.

Till the end of the next week figure out marketing and server problems. In order to do that, you don't need a freelance designer, what you can do is

- change symbols in the game with 2 new visual assets. I need to prepare the assets for my game :

- schedule a phone call with marketing people

- schedule a phone call with trademark person

- find a Russian person

Do I get a good - okay looking game and then use 2 - 3 game themes to market and see what works?

Key drivers of this business:

- technical smoothness - make sure it never crushes - Dale

- download time even for low end devices

- known brands

- gambler features and gambler retention features

- customer service hot line

- dynamic analytics, ability to dynamically change  payouts etc.

Phase 2- is with Ukrainian professionals. What drivers I want to hit before phase 2: