June 16th
Yesterday I had a happy hour with my friend - Margo.
Here's what I learned:
- paid ads - better to use third party providers because fb is expensive, and players overlap. A big portion of optimization is needed to get to good kpi
- video 20-30 sec is better
- play right away mechanics are ready and have good kpi
- funnel is broken, because click rate is high, install is not
- DDC has pretty good organic install rates
- desktop conversion to payer is low. desktop player aquisition is low.