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The masses of new middle-class consumers in China are one of the big targets for global companies battling the sluggish economies of Europe and North America. But which companies have managed to stand out in this important market? The BBC asked global brand research company Millward Brown to find the 20 most powerful foreign brands in China, the ones that have gone in and succeeded where many others have failed. We then asked those companies to tell us the secrets of their success. The top 20 brands Between 2011 and 2013, Millward Brown carried out almost 60,000 face-to-face and online interviews with consumers in 10 Chinese cities as part of their market research in the country. The company then analysed its findings for the BBC, ranking brands on how "meaningful", "different" or "salien…

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