'Valuable asset'
Protection against ambush marketing is aimed initially at protecting the reputation of the Games themselves, but also the commercial value of the Games and the financial commitment of the official sponsors.
Continue reading the main story Protected words
Use of two words in Group A, or one word in nike blazers low sale Group A and one in Group B, could see you falling foul of Olympics sponsorship rules:
Group A
Games Two Thousand and Twelve 2012 Twenty-Twelve
Group B
London Medals Sponsors Summer Gold Silver Bronze London 2012 List of Olympics sponsors
Locog says the London 2012 brand is its "most valuable asset".
While Locog, a private body, is concerned with brand protection, the Olympic Delivery Authority (ODA) is aiming to ensure that those cheap nike blazers low businesses which are not official sponsors do not gain financially from being associated with the Games.
However, it is expecting some firms to spend more on ambush marketing than others have spent on official sponsorship.
The Olympic and Paralympic authorities expect numerous attempts of ambush marketing and have employed the services of 270 trained trading standards officers to police this area of the regulations during the Games.
The ODA, the publicly-funded body which will oversee this work, says it is ready for some unusual and imaginative marketing attempts aimed at catching the eye.
Early intervention
This will range from the use of animals to carry advertising and mass dressing-up to giveaways to children and unauthorised charity collectors operating near the Olympic sites.
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The regulations allow them to police areas up to 200m around the venues, known as event zones, which include the sky above these venues.
Businesses in these areas can use a postcode nike balzers for sale checker on the London 2012 website to see where these restrictions come into force.
These areas also include any water around venues, which may be important for the sailing events at Weymouth.
Officers will be expected to disrupt any ambush marketing before it happens. This includes powers to take down temporary advertising structures, stop mass giveaways of items such as umbrellas or T-shirts, or remove counterfeit goods from sale.