"Just here is an idea, a concept that can solve a lot of things and is just totally unique. It is a real innovation. The advantage of innovation – it is new. The disadvantage is what will happen? When you go to a bank to ask for money they look at you and say, “Well, why don’t you just make a normal watch?” Because there are thousands of the watches on the market. Then the bank… Therefore we go for a proper business plan, we can compare with other companies. This is exactly how it is – you need something new but nobody would like to have risks. So there it was at the beginning."