As New York Fashion Week gets under way, fashionistas will be relying less on magazines and more on bloggers to tell them what they'll be wearing come spring.
Many people might not have heard of Tavi http://www.wintercoatsale.co.uk Gevinson, Scott Schuman, Susie Bubble and Bryanboy but they are household names to dedicated followers of fashion.
All four are big players in the blogging revolution that has turned the fashion world on its head.
For years fashion was something written about by a small number of publications whose writers guarded their access to shows and designers as fiercely as their Chanel handbags.
Even those whose sartorial experience amounts to a fraught trip to a shopping centre to replenish their wardrobes with essentials will be aware of the fashion bibles such as Vogue, Elle and Harper's Bazaar.
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These glossies contain expensively-produced adverts alongside picture-heavy reflections on the season's catwalk trends from the likes of Prada, Chanel and Dior, timed to coincide with them filtering into shops. Titles such as i-D, Dazed and Confused and FRUiTS represent the more radical end of the fashion magazine market.
But bloggers have been chipping away at the mainstream media as more and more people want to hear about fashion from people who apply it to everyday life.