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20:35, 22 ноября 2013

The BBC's Simon Atkinson explains how crowdinvesting wor

Like most business owners, Ahmed Jaber relies on his customers.

 

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They are the ones who flock to his warehouse sales, snapping up the cut-price designer label fashion he has sourced from across Europe and beyond,

But now Mr Jaber is hoping those same customers might put more of their money into the firm, this time as investors.

His business, The Outlet, is one of the first to appear on Eureeca. It's a crowdinvesting online platform that has just launched in http://www.wintercoatsale.co.uk the Middle East, focusing on businesses in the United Arab Emirates, Jordan and Lebanon.

It is similar to popular crowdfunding websites such as Kickstarter, typically used to raise funds for artistic projects from music and films to festivals and fashion.

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The BBC's Simon Atkinson explains how crowdinvesting works

But instead of making what is essentially a http://www.wintercoatsale.co.uk/barbour donation, and getting rewards or gifts in return, crowd investors put money into a business and get a small stake in the firm.

And, all being well, they might just get their money back and more besides.

 
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