Timberland Europe teamed up with Geocaching to launch the Trail of Heroes, merging our key values of eco-friendly, love of the outdoors and adventure with the world’s largest location-based recreational activity.
For readers not familiar with the game, geocaching is essentially a high-tech “treasure hunt” in which players use Global Positioning Systems (GPS) devices to hide and seek hidden containers, (called caches) in the outdoors. Caches come in all shapes and sizes, and all contain a
We love the outdoors, and the aim of this high-tech outdoor treasure hunt was to encourage people to rediscover the environmental treasures hidden in these great cities using GPS to locate the caches.
The series of events launched on 18th May 2011 in Paris, Brussels, Madrid, London, Milan and Berlin. We hid 4 caches in each of the cities, and all people had to do was find each of the caches and record the “hero ID” hidden inside and load it onto our Trail of Heroes website.
One of the Timberland Trail of Heroes caches
There were great rewards up for grabs for those taking part, including Earthkeeper boots for the first person
A trip to Iceland for the lucky Trail of Heroes winner
Take a look at the video to see what it’s all about: