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A Bad Website Is Worst Than No Website At All
A website is the face of your organization over internet. It has been aptly said “first impression is the last impression
A website is the most important online marketing tool and businesses need to pay low cost to maintain one, therefore there is no point in not having a website for your business. In this sluggish economy, business owners are finding new ways to market their website and enhance its online presence so that it generates effective leads for the business
So, if you have your website then have you asked yourself “Is your website is doing its job”? Having a website is not enough. What really make a difference is having a website well designed, fully optimized and enriched with fresh content. Having a bad website actually hammer the reputation of a business and create a bad image in the market, no matter how effective your products or services be.
A bad website is worst than having no website –
In this ever evolving world of web, there is no space of bad websites. In fact, not having website is much better than having a bad website. I recently analyzed that a lot of local businesses have created their websites with a view “build it and they will come
While building websites business organizations commit serious mistake of thinking that something is better than nothing but in reality not publishing is much better than publishing a website with poor quality content and design. I really do not see a point in treating your business website as a project. A business website must be made with a view to market your business online, enhance your brand presence and awareness, improve communication with the target audience and build strong relationship with them.
Flashy graphics, technology used and jazzy animation are just minor ingredients of a website but the most important part of a website is the strong content. Your web content must integrate marketing message and it should provide quality information to your online visitors.
I would suggest quick checklist to analyze effectiveness of your website –
oEffective web traffic
oConverting traffic into customers (analyzing bounce rates)
oInbound links (fewer relevant links are much better)
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